Conversation Comparing Two Online Products - $5 And $50,000 - Part V
Posted on May 29, 2008 - Filed Under Business
Sean: Absolutely. Absolutely. Anybody else want to add in here? Okay. I think that everybody that’s on this phone call, you’ve got the position yourself in your market and you have to decide where you’re going to position it. Although when you first get started, you may start with $10 product, have a very small list, you want to know how it converts, and you’d rather have three $10 sales rather than going three months until you get your first $1000 sale.
So it makes sense to start off with a small product. But as so as your list grows to the point where it can support a better, higher value product, you’ve got to start raising your prices and you’ve got to start building bigger products. That’s how you’re going to grow. You’re not going to get to $15,000 grand this year at $10 bucks a pop. You can get to $1000 at $10 a pop. So, if your goal is a $1000, you don’t need me. Make a $10 product, sell 100 of them a month, you don’t need me. You don’t need my coaching, you don’t need my seminars, you don’t need anything from me.
Build a $10 product, sell 100 of them a month, that’s your $1000. If you want to get to $50 a month or $5000 a month, you really need to be at an average ticket of at least fifty bucks and really a higher ticket would be nice. If you want to get to $15,000, you’ve got to get to an average ticket of at least $100.And preferably at an average ticket of $150. You’ve got to get there, there’s a limit to how much you can personally sell. There’s really a limit to just how many units you can handle. So to grow that income, you’ve got to grow the value of the products you’re offering. You can grow the value, you can grow the price. Notice that I’m not saying that you can grow the price without growing the value. You can’t just increase prices. You have to increase value first and then you can increase the prices so that they match the value.
You can’t increase price first, you have to increase value.
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Sean Mize is an internet marketing strategist who teaches internet marketers how to increase their income by creating high ticket classes and coaching programs.
Tags: products
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