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Why Selling High Ticket Instead Of Low Ticket Is So Powerful - Part A

Posted on May 28, 2008 - Filed Under Business

Lets go into a little bit more detail on the difference why selling a high ticket product versus selling a low ticket product is so powerful and just to give you some numbers and we can really look at genuine numbers from my own campaigns.

I know that my campaigns run very similar numbers to a lot of other campaigns out there. I mean one of the biggest, two biggest differences with me is I do generate a ridiculous number of qualified subscribers every single month compared to just about most other marketers out there that are better in the same income level that I’m at. I generate about 2,000 qualified subscribers every single month with the traffic that I generate and it really just makes it a whole lot easier for me than for somebody that’s generating a hundred subscribers a month, you know I talked to a number of people you know that tell me they generate you know got 50 or 100 or 200 subscribers and you know, you know why can’t I make one sale a month and you know if you’ve only got a couple hundred subscribers, one of the things you really need to focus on is building that up.

I’ll talk about that later but when I sell a lower ticket item so for example if I sell a hundred dollar product, a hundred dollar product I convert it around 7% so that means for all the people that come into my list so out of 2,000 subscribers every month, 7% of them when I’m selling a lower ticket item 7% which is about 140 individuals would purchase $100 item, okay so that’s what $14,000 in revenue, okay?

Now if you are looking a higher ticket item say $2,000 to $5,000 and these are actual numbers for me then the conversation rate is closer to one half to 1%. Okay now what you’ll notice is I’ve gone from 7% down to say somewhere 1/2 and 1% depending on what I’m teaching and what I’m promoting and how I’m promoting it etc., etc., etc.

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Sean Mize is an internet marketing strategist who teaches internet marketers how to increase their income by creating high ticket classes and coaching programs.

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